FerrConn: The Boutique Powerhouse Redefining Hospitality Sales and PR in the Caribbean

In the competitive world of hotel marketing, few agencies have made as much noise — and impact — in such a short time as FerrConn. Founded by Silvia Ferrer, Florian Connert, and Peter Innes, this rising agency has quickly positioned itself as one of the leading forces in hospitality representation across the Caribbean and Latin America.

From Vision to Reality — How It All Started

When FerrConn was launched, its founders shared one simple but ambitious goal: to rethink how hotels connect with travelers and trade. Instead of separating sales, marketing, and public relations, FerrConn fused them into a single, high-performance strategy designed to boost both brand awareness and revenue.

The results speak for themselves. In just a short period, FerrConn has built a portfolio of 16 hotels, working primarily with top-tier properties across Cancún, Riviera Maya, Punta Cana, and the Caribbean. From all-inclusive luxury resorts to boutique retreats, each client benefits from the agency’s insider knowledge of asset management, hotel operations, global sales, and PR storytelling.

Meet the Minds Behind FerrConn

FerrConn Owners

Silvia Ferrer — the creative heart of FerrConn — brings decades of experience leading marketing and public relations for iconic hospitality brands. Her focus on emotion-driven storytelling and influencer collaborations has helped hotels reach new audiences across the U.S., Canada, and Latin America.

Florian Connert is the commercial strategist, known for his deep understanding of distribution, business development, and hotel sales optimization. His ability to turn insights into measurable performance makes FerrConn a trusted partner for owners seeking stronger results.

Peter Innes complements the team with his international leadership background and investor perspective. He ensures that every initiative FerrConn takes not only enhances visibility — but also strengthens financial performance and long-term brand positioning.

Together, they’ve built a team that blends creativity, commercial discipline, and a genuine passion for hospitality.

A New Approach to Hospitality Representation

FerrConn’s model is refreshingly different. The agency combines strategic sales representation, public relations, and digital marketing to deliver 360° growth. From trade shows and FAM trips to SEO-driven campaigns and press coverage, FerrConn doesn’t just tell stories — it builds brands that sell.

Their philosophy is simple:

“We build brands that travelers remember, media talk about, and partners trust.”

That focus on quality storytelling and measurable ROI has earned FerrConn partnerships with leading resorts seeking to stand out in today’s crowded market.

Driving Awareness and Bookings Worldwide

FerrConn’s success lies in its balance between creative impact and commercial results. The agency consistently delivers visibility in top-tier media outlets, curates collaborations with influencers, and develops digital campaigns that convert awareness into bookings.

Their expertise covers:

• Asset management

• Hotel sales representation in the U.S. and Canada

• Public relations and brand positioning

• Influencer and media relations

• Email and metasearch marketing

• Trade partnerships and group sales

• Crisis communication and reputation management

What Makes FerrConn Different

Unlike large corporate firms, FerrConn thrives on personal attention, agility, and authenticity. The founders work closely with each client to understand their unique brand DNA — ensuring that every action aligns with the hotel’s essence and long-term vision.

This hands-on, passionate approach is what has made FerrConn one of the fastest-growing hospitality agencies in the Caribbean.