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Culinary tourism is becoming one of the most powerful forces in global travel. Jaén’s new gastronomic awards highlight how destinations can transform through food culture. In 2025, travelers choose authenticity, flavor, and meaningful experiences over traditional tourism.

The WTM Global Travel Report 2025 signals a new era for tourism, forecasting faster growth than the global economy. Travelers now seek connection, authenticity, and impact. Hospitality’s future depends on sustainability, innovation, and human-centered experiences.

Quintana Roo makes history with the launch of the Maya World Travel Experiences Catalogue, the first UNESCO-backed initiative of its kind. The project empowers 76 Maya communities, turning them into storytellers of their own culture and traditions. A new model of community tourism that blends authenticity, inclusion, and shared prosperity for the Maya world.

A new wave of resorts in Mexico and around the world is redefining luxury hospitality through sustainability, wellness, and cultural authenticity. From renewable energy and eco-conscious design to immersive experiences and holistic wellness offerings, the 2025–2026 openings reflect a shift toward more meaningful, purpose-driven travel.