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Culinary tourism is becoming one of the most powerful forces in global travel. Jaén’s new gastronomic awards highlight how destinations can transform through food culture. In 2025, travelers choose authenticity, flavor, and meaningful experiences over traditional tourism.

The WTM Global Travel Report 2025 signals a new era for tourism, forecasting faster growth than the global economy. Travelers now seek connection, authenticity, and impact. Hospitality’s future depends on sustainability, innovation, and human-centered experiences.

Frontier Airlines is launching 20 new routes in a bold move to become the leader in the U.S. low-cost segment, challenging both budget and traditional carriers. This expansion could reshape the airline industry, forcing competitors to improve pricing, services, and operational efficiency. The trend points to a hybrid model combining low fares with a more premium travel experience.

Sports tourism is reshaping global travel, creating unforgettable experiences and driving economic growth. The 2026 FIFA World Cup across Canada, the U.S., and Mexico will be a turning point, showcasing how sport unites nations and powers tourism. Beyond football, every event—from marathons to Formula 1—proves that the future of travel is written on the playing field.