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FITUR 2026 in Madrid is emerging as a key global stage for the cruise industry, with FITUR Cruises 2026 bringing together leading luxury and premium lines. The fair showcases new ships, itineraries, and onboard concepts while highlighting innovation, personalization and sustainability across ocean and river cruising. For hotels, destinations and service providers, FITUR 2026 is a strategic hub to build partnerships and influence the future of cruise‑driven tourism.

Cozumel is breaking records as Mexico’s top cruise destination, welcoming millions of passengers and even the world’s largest ship, Icon of the Seas. With world-class infrastructure and sustainable innovation, the island is shaping the future of cruise tourism. Every arrival brings growth, connection, and inspiration to the global travel scene.

Cruise lines are elevating the travel experience with open-air fitness areas, wellness classes, and spa treatments to promote balance and well-being at sea. From outdoor gyms to thermal suites, guests can enjoy health-focused options while sailing in luxury.

AAA estimates that this year, 19 million Americans will set sail on ocean cruises – a delightful 4.5% increase from last year, when 18.2 million people enjoyed cruise vacations.