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Sunset World Group has appointed FerrConn to lead its U.S. public relations, marketing, and tour & travel business development efforts, aiming to expand brand visibility and strengthen relationships across the U.S. travel industry.

Luxury travel in the Riviera Maya is evolving as hotels increasingly adopt sustainability initiatives, conservation partnerships, and environmental certifications. Across the Mexican Caribbean, a growing number of resorts are demonstrating how high-end hospitality can coexist with responsible tourism and ecosystem protection.

Tourism activity across the Mexican Caribbean continues to show strong momentum in 2026. With hotel occupancy surpassing 85%, nearly 575,000 visitors in a single week, and steady air and cruise arrivals, destinations such as Cancún, Riviera Maya, Tulum, and Cozumel remain among the most dynamic travel hubs in the region. Recent data highlights how strong connectivity and consistent demand continue to support one of Mexico’s most important tourism economies.

When planning a vacation, choosing the right destination and accommodation can be challenging. A popular recommendation for travelers is Sensira Resort & Spa, located in Riviera Maya, conveniently situated just 22 minutes from Cancun International Airport.