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Lomas Hospitality Strengthens Global Media Presence at IMM North America 2026

  • Writer: Vanessa Mariscal
    Vanessa Mariscal
  • 10 hours ago
  • 2 min read

Lomas Hospitality at IMM North America 2026 — strengthening global media connections and elevating Mexican luxury hospitality on the international stage.
Lomas Hospitality at IMM North America 2026 — strengthening global media connections and elevating Mexican luxury hospitality on the international stage.

Lomas Hospitality strengthened its global media presence during the 10th anniversary edition of IMM North America 2026, the travel industry’s most influential editorial marketplace, held at the Javits Center in New York City. The event once again positioned New York as a strategic hub for travel journalism and destination storytelling, bringing together leading editors, journalists, and brands shaping the future of travel.

With more than 1,150 delegates and over 11,500 one-on-one meetings, IMM North America 2026 reaffirmed its role as a premier platform for building meaningful editorial connections and amplifying global destination narratives.


Showcasing Mexican Resorts in the Mexican Caribbean

Throughout the event, Lomas Hospitality introduced international media to its complete portfolio of eight distinctive hospitality brands across three destinations: Destino Royale, Destino Maroma, and Destino Seaside. Together, these destinations represent a diverse collection of resorts in the Mexican Caribbean, each offering a unique identity while sharing a unified vision of elevated hospitality.

At the heart of the group’s offering is its MORE INCLUSIVE® concept, a model that redefines the traditional all-inclusive experience. Through curated gastronomy, wellness journeys, nature-based adventures, and cultural immersion, Lomas Hospitality creates meaningful travel experiences that extend beyond the resort and foster a deeper connection with the destination.


Building Relationships With Top Travel and Lifestyle Media

Representing the company, Jorge Sotomayor, Corporate Director of Marketing at Lomas Hospitality, participated in opening-day keynote sessions focused on editorial trends, destination marketing, and evolving audience engagement in the travel media landscape.

On the second day of IMM North America 2026, Sotomayor conducted 24 one-on-one meetings with influential travel and lifestyle publications, including Travel + Leisure, Food & Wine, HuffPost, Travel Pulse, Chicago Magazine, and Travel Market Report. These strategic conversations reinforced Lomas Hospitality’s positioning within the global travel and Mexican hospitality space.


Architecture, Sustainability, and a Strong Sense of Place

A key element of interest among attending editors was Lomas Hospitality’s commitment to architecture that harmonizes with nature. Each property is thoughtfully designed to integrate with its natural surroundings, honoring the beauty, culture, and spirit of the Mexican Caribbean.

This philosophy reflects the group’s broader dedication to sustainable tourism development, environmental responsibility, and positive community impact—values that resonate strongly with today’s conscious travelers and editorial voices alike.


Expanding Global Visibility Through Editorial Storytelling

Lomas Hospitality’s participation in IMM North America 2026 underscores its ongoing strategy to expand international visibility, cultivate long-term editorial partnerships, and position Mexican hospitality as a global benchmark for meaningful travel experiences.

Guided by a strong business vision and its MORE INCLUSIVE® philosophy, Lomas Hospitality continues to shape elevated resort experiences that blend authenticity, serene luxury, and destination-driven storytelling—setting a new standard for hospitality in the Mexican Caribbean.


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