When Culture Takes Flight: Guadalajara, Mexico, Meets the Pacific in Ixtapa Zihuatanejo, Mexico
- Vanessa Mariscal

- Sep 11, 2025
- 2 min read
Updated: Sep 12, 2025
Ixtapa Zihuatanejo, the double paradise of the Mexican Pacific, continues to surprise travelers not only with its stunning beaches and authenticity but also with the creativity of its promotions. The launch of the new Volaris route from Guadalajara to Ixtapa Zihuatanejo, starting this November, is the perfect occasion to celebrate culture, tradition, and connectivity through a campaign as joyful as the destination itself.
A New Flight, A New Story
Beginning on November 2, Volaris will operate a direct flight from Guadalajara, Jalisco, to Ixtapa Zihuatanejo, connecting two places that embody Mexico’s spirit: the mariachi, tequila, and vibrant traditions of Guadalajara, and the sun, beaches, and warm hospitality of the Pacific coast.
This flight will run four times a week—Mondays, Wednesdays, Fridays, and Sundays—making it easier than ever to escape the city and embrace the serenity of the sea.
The Creative Campaign: “El Mariachi Loco wants…”
To highlight this new connection, the Ixtapa Zihuatanejo Convention and Visitors Bureau launched the campaign “El Mariachi Loco wants…”, inspired by the iconic Mexican song.
Traditionally, the mariachi is all about music, celebration, and dance. But in this campaign, he becomes a playful traveler himself—trading violins for beach waves, sombreros for sun hats, and stages for golden sand. The result is a lighthearted and memorable fusion: Jalisco’s mariachi meets Guerrero’s sea.
It’s more than advertising—it’s a creative celebration of Mexico’s cultural icons, inviting travelers to picture themselves as part of the story.
Why Ixtapa Zihuatanejo?
With beaches like Playa El Palmar, Playa La Ropa, Isla Ixtapa, and Playa Las Gatas, plus the charm of Zihuatanejo’s fishing village heritage and the modern comforts of Ixtapa’s luxury hotels, the destination offers the best of both worlds. It’s where authenticity and sophistication blend seamlessly.
International Recognition
Ixtapa Zihuatanejo has earned accolades worldwide:
World Travel Awards: Named Mexico’s Leading Destination three times and nominated again in 2025.
Tripadvisor Travelers’ Choice Awards: Playa La Ropa ranked among the Top 10 Beaches in Mexico.
The New York Times: Chosen as one of the 52 Places to Visit in the World.
Blue Flag Certification: Six beaches are certified for their quality and sustainability.
Conclusion
The new Volaris route from Guadalajara to Ixtapa Zihuatanejo is more than a flight—it’s a bridge between Mexico’s cultural heartbeat and its Pacific paradise. With the “El Mariachi Loco wants…” campaign, travelers are reminded that joy, tradition, and beauty come together here in an unforgettable way.
So why wait? Let the mariachi lead the way—book your flight and let Ixtapa Zihuatanejo embrace you with its magic.




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