W Hotels Turns Up the Heat with Its First All-Inclusive in Punta Cana

The all-inclusive market just got a shake-up: W Hotels has officially debuted its first adults-only all-inclusive resort in Punta Cana, developed in partnership with Grupo Puntacana and MAC Hotels. For travel advisors, hoteliers, and industry insiders, this launch isn’t just another ribbon-cutting — it’s a signal that W is ready to play big in the luxury all-inclusive arena.

Architecture with attitude, inspired by the spirit of the Dominican Republic

All Play, All Luxury

Set on nearly 400 meters of beachfront in Uvero Alto, W Punta Cana introduces 340 oversized guestrooms and suites, each starting at 700 square feet and designed exclusively with king-size beds. Highlights include 46 swim-up suites and select accommodations with private full-sized pools — a unique differentiator in the Dominican Republic’s crowded all-inclusive space.

With 24-hour in-room dining and the signature maxi-bar stocked with premium snacks and beverages, the property doubles down on creating touchpoints that stand out to experience-driven travelers.

Bold Design with a Dominican Soul

Designed by Zanobia Arquitectura, the resort reflects a fusion of local heritage and contemporary flair, incorporating nods to larimar, colonial textures, and endemic flora. For hoteliers, it’s an interesting case study of how authentic design storytelling can be leveraged to elevate guest perception while still aligning with sustainability trends.

A Flavorful Playground

Culinary innovation is another key differentiator:

• Trade Market (food hall concept with global street food stations).

• Scena (modern Dominican and Caribbean cuisine).

• Noodle Bar (Pan-Asian street eats).

• Sensazioni (a hybrid bar and events theater).

• Taproom (microbrewery-inspired).

• Taman Beach Club (social hub blending day-to-night energy).Plus, the hidden 33 1/3 Speakeasy is designed to drive curiosity and exclusivity — a smart way to extend length of stay appeal and secondary spend.

W Punta Cana’s lounge-style dining areas invite guests to unwind, connect, and indulge in a laid-back yet sophisticated atmosphere

From Beats to Balance

Programming at W Punta Cana takes the lifestyle experience to another level. Guests flow seamlessly from high-energy dance parties, rooftop sessions, and silent beach discos to DJ-led sound baths, live music residencies, and wellness-focused rituals. By partnering with Dominican collective Chinese Laundry, the resort ensures that entertainment feels both global and deeply rooted in local culture — a strategy that resonates with today’s experience-driven travelers.

On the wellness front, the AWAY Spa delivers a full spectrum of options: 10 treatment rooms, a Himalayan salt room, sauna, steam room, and indoor pool. Treatments incorporate local healing traditions with ingredients like moringa oil and turmeric, while sunrise yoga and restorative beach rituals extend the wellness journey outdoors.

Meetings, Incentives, and More

With 14,000 square feet of meeting and event space, including a 5,380-square-foot ballroom and breakout rooms, W Punta Cana also targets the lucrative MICE segment. This positioning — blending lifestyle hospitality with event capabilities — is another key point of differentiation in the region.

A Milestone for the Brand W

For W Hotels, this property represents its first step into the all-inclusive category, with Playa del Carmen (2028) and Costa Mujeres (2029) already in the pipeline. For industry stakeholders, the opening signals Marriott’s confidence in pushing lifestyle brands deeper into the luxury all-inclusive space, a segment showing strong demand growth in the Caribbean and beyond.

W Punta Cana isn’t just a new resort — it’s a strategic move. For agents, it’s a fresh product to upsell to lifestyle-driven travelers. For hoteliers, it’s a reminder that the all-inclusive game is evolving, and W Hotels is ready to set new benchmarks.