Quintana Roo Leads 2025 as the Top International Travel Destination in Mexico

Record International Tourist Arrivals in Quintana Roo. Over 4.6 million international tourists visited in just five months.

Quintana Roo has once again proven its status as a top Mexico travel destination in 2025. From January to May, the state welcomed an average of 928,000 international visitors per month, outpacing the 2024 monthly average of 859,000, according to Mexico’s National Migration Institute (INM).

This consistent growth reaffirms Quintana Roo as one of the most visited destinations in Latin America, praised for its:

• World-class tourism infrastructure

• Award-winning beaches

• Cultural heritage and gastronomy

• Robust safety protocols

• Unmatched hospitality

“These results clearly show that the world wants to visit Quintana Roo,” said Governor Mara Lezama. “We’re working hand-in-hand with global partners to showcase our culture, nature, and people to the world.”

Cozumel and Mahahual: Mexico’s Leading Cruise Ports

Cruise tourism in Riviera Maya is surging. In the first five months of 2025:

• Cozumel welcomed 685 cruise ships and over 2.4 million passengers

• Mahahual received 302 cruise ships and 1.2 million visitors

These numbers make Quintana Roo the #1 cruise destination in Mexico, outperforming iconic ports such as Los Cabos, Ensenada, and Puerto Vallarta.

How Quintana Roo’s Tourism Strategy Drives Growth

This tourism boom is no coincidence. It’s powered by a comprehensive international marketing and destination management strategy focused on:

• Diversifying inbound tourism markets

• Strengthening air connectivity with major global hubs

• Attending key global tourism fairs and expos

• Collaborating with airlines, tour operators, cruise lines, and travel platforms

Main source markets include the United States, Canada, Colombia, Spain, the United Kingdom, Germany, France, Brazil, and Argentina. At the same time, the state is intensifying efforts to attract tourists from emerging markets in Asia and the Middle East.

What’s Next for Quintana Roo?

With the summer high season underway, Quintana Roo is positioned to surpass tourism records once again. As Cancún, Riviera Maya, Cozumel, and Tulum continue to draw millions of travelers, the state is expected to remain Mexico’s leading tourism powerhouse throughout 2025.