Lomas Hospitality at IMM North America 2026: Elevating Mexican Luxury Hospitality
- Vanessa Mariscal

- Jan 30
- 3 min read
Updated: 4 days ago

Lomas Hospitality strengthened its global media presence during the 10th anniversary edition of IMM North America 2026. This event, held at the Javits Center in New York City, is the travel industry’s most influential editorial marketplace. Once again, New York proved to be a strategic hub for travel journalism and destination storytelling. It brought together leading editors, journalists, and brands that are shaping the future of travel.
With more than 1,150 delegates and over 11,500 one-on-one meetings, IMM North America 2026 reaffirmed its role as a premier platform for building meaningful editorial connections. It amplified global destination narratives, showcasing the best of what the travel industry has to offer.
Showcasing Mexican Resorts in the Mexican Caribbean
Throughout the event, Lomas Hospitality introduced international media to its complete portfolio of eight distinctive hospitality brands. These brands span three stunning destinations: Destino Royale, Destino Maroma, and Destino Seaside. Together, they represent a diverse collection of resorts in the Mexican Caribbean. Each resort offers a unique identity while sharing a unified vision of elevated hospitality.
At the heart of the group’s offering is its MORE INCLUSIVE® concept. This innovative model redefines the traditional all-inclusive experience. Through curated gastronomy, wellness journeys, nature-based adventures, and cultural immersion, Lomas Hospitality creates meaningful travel experiences. These experiences extend beyond the resort and foster a deeper connection with the destination.
Building Relationships With Top Travel and Lifestyle Media
Representing the company, Jorge Sotomayor, Corporate Director of Marketing at Lomas Hospitality, participated in opening-day keynote sessions. These sessions focused on editorial trends, destination marketing, and evolving audience engagement in the travel media landscape.
On the second day of IMM North America 2026, Sotomayor conducted 24 one-on-one meetings with influential travel and lifestyle publications. Notable names included Travel + Leisure, Food & Wine, HuffPost, Travel Pulse, Chicago Magazine, and Travel Market Report. These strategic conversations reinforced Lomas Hospitality’s positioning within the global travel and Mexican hospitality space.
Architecture, Sustainability, and a Strong Sense of Place
A key element of interest among attending editors was Lomas Hospitality’s commitment to architecture that harmonizes with nature. Each property is thoughtfully designed to integrate with its natural surroundings. This approach honors the beauty, culture, and spirit of the Mexican Caribbean.
This philosophy reflects the group’s broader dedication to sustainable tourism development. It emphasizes environmental responsibility and positive community impact—values that resonate strongly with today’s conscious travelers and editorial voices alike.
Expanding Global Visibility Through Editorial Storytelling
Lomas Hospitality’s participation in IMM North America 2026 underscores its ongoing strategy to expand international visibility. The company aims to cultivate long-term editorial partnerships and position Mexican hospitality as a global benchmark for meaningful travel experiences.
Guided by a strong business vision and its MORE INCLUSIVE® philosophy, Lomas Hospitality continues to shape elevated resort experiences. These experiences blend authenticity, serene luxury, and destination-driven storytelling—setting a new standard for hospitality in the Mexican Caribbean.
The Future of Hospitality
As we look ahead, the future of hospitality is bright. The industry is evolving, and so are the expectations of travelers. They seek more than just a place to stay; they desire experiences that resonate on a personal level. Lomas Hospitality is at the forefront of this transformation.
By focusing on sustainability, community engagement, and authentic experiences, we are redefining what it means to travel. Our commitment to excellence ensures that every guest leaves with memories that last a lifetime.
Conclusion
In conclusion, Lomas Hospitality’s presence at IMM North America 2026 was not just about showcasing our resorts. It was about sharing a vision—a vision of hospitality that is inclusive, sustainable, and deeply connected to the rich culture of the Mexican Caribbean.
As we continue to grow and innovate, we invite you to join us on this journey. Together, we can elevate the standards of luxury hospitality and create unforgettable experiences for travelers around the globe.
So, are you ready to explore the magic of the Mexican Caribbean with us? Let’s embark on this adventure together!




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