NASCAR to Launch “Race on the Base” in San Diego – A Historic Celebration on Naval Ground
- Tatiana Morfin
- Jul 24
- 3 min read
Updated: Aug 21
As the United States approaches its monumental 250th anniversary, a landmark event is on the horizon that combines the thrill of motorsports with a heartfelt tribute to American history and military service. It’s now official: NASCAR will host a brand-new street race at Naval Base Coronado in San Diego, California, from June 19 to 21, 2026. Aptly named Race on the Base, this high-profile event will transform the iconic naval installation into a one-of-a-kind racing circuit.
This announcement marks not just another exciting moment in motorsports but a symbolic convergence of tradition, innovation, and national pride. In collaboration with NASCAR, the U.S. Navy, and Sports San Diego, this initiative pays homage to the men and women who serve while bringing international attention to the San Diego region.
A Strategic Milestone for San Diego
For San Diego, Race on the Base represents far more than a race — it’s a strategic opportunity to elevate the city as a hub for world-class events. Over the past year, our team at FerrConn has been proud to witness and support the work of visionary collaborators like Amy Lupo, who have been instrumental in developing this project from the ground up.
By activating a unique location like Naval Base Coronado, this event exemplifies San Diego’s bold approach to tourism and community engagement. It also speaks to the city’s ability to integrate local pride with global impact. Hosting such distinctive race positions the region to attract both national and international visitors, driving tourism revenue and enhancing the city’s profile as an event-forward destination.
Economic Impact & Community Excitement
From a business and hospitality standpoint, the economic ripple effects of Race on the Base are expected to be significant. Hotels, restaurants, transportation services, event vendors, and local attractions are all set to benefit from the influx of race fans, media, and industry professionals traveling to the region. Additionally, the event offers countless opportunities for community members to engage through volunteering, programming, and celebrations tied to the 250th anniversary of the U.S.
For destination marketers, this project highlights the power of storytelling through events, combining heritage, sports, and location to deliver an unforgettable experience. It’s also a shining example of inter-agency collaboration and how public-private partnerships can generate massive outcomes when aligned under a shared vision.

The Road Ahead
With Race on the Base now confirmed, we can expect a wave of excitement leading up to 2026. From behind-the-scenes preparations to fan experiences and brand activations, this is a milestone moment that will shape the future of event strategy and tourism development in Southern California.
At FerrConn, we believe in the transformative power of events to ignite interest, celebrate culture, and drive sustainable growth in the destinations we serve. Race on the Base is a bold step in that direction, and we extend our congratulations to all involved in bringing it to life.
Key Info for Curious Readers about NASCAR
For travelers and enthusiasts looking to learn more about this remarkable event, including schedules, transportation, accommodations, and access information, NASCAR has created a detailed Fan Guide for Race on the Base. You can explore all the relevant details here:
Plan your visit – NASCAR San Diego Fan Guide
This resource is especially useful for those planning to attend or simply curious about how this one-of-a-kind race will unfold at Naval Base Coronado.
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