FerrConn Named PR Agency of Record for Lomas Hospitality: A Strategic Move to Elevate Mexican Caribbean Luxury Resorts in North America

A new chapter begins: FerrConn becomes Lomas Hospitality’s PR Agency of Record for the U.S. and Canada — elevating the story of Mexican Caribbean luxury.

A New Era of Visibility for Mexican Caribbean Luxury Travel

Lomas Hospitality, the family-owned hotel group behind some of the most celebrated resorts in the Riviera Maya, has officially appointed FerrConn as its Public Relations and Communications Agency of Record for the U.S. and Canada, effective October 1, 2025. Lomas Hospitality Press Release…

This collaboration marks a significant step in amplifying the global presence of Mexico’s luxury hospitality landscape, particularly through the group’s signature More Inclusive® experience — a philosophy that blends dining, curated activities and seamless transportation.

Why This Partnership Matters for North American Travelers

The North American luxury travel market continues to grow rapidly, with travelers seeking authentic cultural immersion, elevated service, and meaningful experiences. Thanks to this new partnership, the award-winning resorts of Lomas Hospitality are poised to gain unprecedented visibility among U.S. and Canadian travelers looking for premium Mexican Caribbean getaways.

According to Samantha Frachey, Vice President of the Board and CEO of Lomas Hospitality:

“This appointment marks a strategic step in expanding our presence throughout North America. FerrConn will help us share what truly sets Lomas Hospitality apart: authentic Mexican service, purpose-driven experiences, and our deep connection to the local community.”

FerrConn’s Role: Integrated Communications for a Global Luxury Audience

Under the new agreement, FerrConn will lead a comprehensive PR and marketing program designed for the North American luxury consumer. Their scope includes:

• Strategic brand positioning

• Media relations across U.S. and Canadian markets

• Thought-leadership development

• Influencer partnerships relevant to luxury and experiential travel

• Digital storytelling and content creation

• Brand activations and event coverage

• Measurement and analysis of earned media

FerrConn’s co-founders, Silvia Ferrer and Florian Connert, describe this partnership as an opportunity to elevate the brand’s human-centered approach to hospitality:

Our mission is to amplify Lomas Hospitality’s ‘More Inclusive’ vision—uniting authenticity, wellness, gastronomy, culture, and entertainment—while driving reputation, preference and long-term brand equity across North America.

The Resorts Behind the Brand: A Distinctive Mexican Caribbean Portfolio

Lomas Hospitality’s collection of luxury resorts includes:

• Palafitos Overwater Bungalows

• El Dorado Maroma

• El Dorado Royale

• El Dorado Casitas Royale

• Generations Riviera Maya

• El Dorado Seaside Suites

• El Dorado Seaside Palms

• Hidden Beach Resort

Each property embodies refined Mexican hospitality, sustainability initiatives and curated guest experiences that go beyond a traditional all-inclusive model.

The More Inclusive® Philosophy: A Modern Approach to Luxury Hospitality

What sets Lomas Hospitality apart in the competitive Caribbean market is its innovative More Inclusive® concept — a hospitality model that seamlessly integrates:

• Gourmet dining led by award-winning chefs

• Experiences rooted in local culture and nature

• Transportation designed for comfort and safety

This approach has positioned the group as a leader in authentic, sustainable, experience-driven travel in the Riviera Maya.

Strengthening Global Awareness Through Strategic Storytelling

Together, FerrConn and Lomas Hospitality will focus on enhancing international visibility, building deeper relationships with travel media and influencers, and attracting high-intent luxury travelers from key North American markets.

Their joint efforts will highlight:

• Authentic Mexican service and cultural heritage

• Sustainability and community engagement

• Wellness, gastronomy and immersive guest experiences

• The unique appeal of the Riviera Maya as a luxury destination

  
  

A Transformative Collaboration for the Future of Mexican Caribbean Tourism

The partnership between Lomas Hospitality and FerrConn represents a powerful alignment between a heritage-rich hotel group and a modern communications agency specializing in luxury travel storytelling.

By combining elevated hospitality with strategic, data-driven communication, both brands will help shape how international travelers discover — and fall in love with — the Mexican Caribbean.