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A proposed U.S. policy requiring five years of social media, emails and phone history from ESTA travelers could discourage international tourism. Industry experts warn the rule may push travelers toward destinations with simpler entry procedures and impact high-value long-haul markets. With implementation expected in February 2026, the hospitality sector is watching closely to assess its effects on U.S. competitiveness.

Cancún International Airport received 24.4 million passengers between January and October 2025, reaffirming Quintana Roo as Mexico’s leading tourism gateway. Improved airport processes, strong global connectivity and the appeal of the Mexican Caribbean's natural and cultural attractions continue to drive demand. With 12 diverse destinations, the state is poised for sustained tourism growth heading into 2026.