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Quintana Roo has solidified its position as a global tourism leader, welcoming over 4.6 million international visitors in the first five months of 2025. Cozumel and Mahahual now lead cruise arrivals in Mexico, driven by a robust strategy focused on air connectivity, market diversification, and global promotion.

Vive MICE Cancún 2025 will spotlight Yucatán’s rise in sustainable meetings tourism, positioning it and the Mexican Caribbean as key regional players in the global MICE industry.