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The launch of Niagara Takes Flight transforms Niagara Falls into an immersive, aspirational travel experience blending nature, culture, and innovation. By turning iconic landmarks into multi-sensory adventures, destinations inspire travelers to dream bigger and explore deeper. This marks the future of tourism: emotional, experiential, and unforgettable.

Sports tourism is reshaping global travel, creating unforgettable experiences and driving economic growth. The 2026 FIFA World Cup across Canada, the U.S., and Mexico will be a turning point, showcasing how sport unites nations and powers tourism. Beyond football, every event—from marathons to Formula 1—proves that the future of travel is written on the playing field.